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Validate your idea

Validate your idea

  1. Watch Iterative’s validation course: part1, part2, part3, part4, part5

  2. Set up a landing page on Framer, or Webflow, study competitors landing pages for inspiration on how to design it, also refer to Shani’s writing course

  3. If you are selling to businesses: Talk to users and close a Letter of Intent (LOI) from a customer who commits to buying your product once it is built. Reach out to businesses using the mentorship approach and study competitors sales process, here’s a library of sales collateral you can reference. Also refer to founding sales and good sales emails

  4. If you are selling to consumers: Set up Facebook ads or Google ads. Study competitors ads on the Facebook Ad library. Spend at least $50 and test 10 different ad variations.

    • Learn: Who is most interested in your product? How badly do they want it?

    • Get 20 people to sign up to your “fake door” landing page. The user should be under the impression that they are signing up to a real product, except when they sign up it’ll say coming soon - just make the landing page.

  5. See if you can provide your product manually before building anything. E.g Pilot is an AI accounting firm. They started by doing accounting manually. Xendit is a payroll platform, they started by processing payroll manually. This helps you learn about the users and process. See building product in leanest way possible

  6. See if you can provide your product manually before building anything. E.g Pilot is an AI accounting firm. They started by doing accounting manually. Xendit is a payroll platform, they started by processing payroll manually. This helps you learn about the users and process. See building product in leanest way possible

  7. Post your learnings on Linkedin / Twitter, comment on 3 other people’s posts.

  8. Share your Linkedin post on Discord #goals

  9. Every month we’ll pick $100 USD prize winners for great research

  10. Keep going. You’ll need to test lots of ideas to find one that works.