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How we built ContactOut to 8 figures in revenue. Video series with screen shares.

Entrepreneurship

Part 29: Create Unique Content with LinkedIn and Job Post Data

Rob Liu

Entrepreneurship

Part 29: Create Unique Content with LinkedIn and Job Post Data

Rob Liu

What we did for Joseph here was we analyzed his LinkedIn profile for certain personality keywords, and we were able to produce a personality graph.

This shows how creative this person is on a scale of 1 to 10, or here's how well they communicate, etc.


You can estimate salary ranges based on a person's job title, their location, or the company they work at. So here's some analysis we did there and displayed on our directory pages as well.


ZoomInfo, a competitor of ours, creates chart data based on LinkedIn data. They would go and scrape companies on LinkedIn, where it shows the different roles, and then they would do some analysis to say, like, "Okay, who reports to who based on their job title and role on LinkedIn?"


Another interesting thing is tech install data, which tells you what tech stack a particular company uses.

We're able to get this from analytics in the job posts of a particular company. If you look at a company's open positions, a lot of the time, they will talk about the technologies that you need to know to get that job.


From this, ZoomInfo was able to create this tech stack and tech install data that shows what particular companies use.