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How To Start A Startup

How we built ContactOut to 8 figures in revenue. Video series with screen shares.

Entrepreneurship

Part 6: Learning Sales

Rob Liu

Entrepreneurship

Part 6: Learning Sales

Rob Liu

Here’s how to learn about how to sell your product.


So we pretended to be another company. A medical research company or whatever.


We got a new domain and we linked it to our email addresses.


Then we started emailing our competitors, every company in our industry from Luxo, Swordfish, LeadIQ, Lucia, ZoomInfo, HireEasy, Apollo, Entello, Rocket Reach

We scheduled demos and recorded every single demo.


We shared these with our entire sales team as training resources.

We can learn how our competitors pitch,


and we also got all their sales collaterals.


We can use all those pitch decks, combine it together to create our own even better sales collateral.

Combine all the best aspects of how they pitch and train our sales team on the best practices of everyone else.