Day 0
**Subject** Thoughts on Gusto?
**Body**
Hi {!first_name},
I know these sales emails can be a little awkward so here’s a picture of our company dog, Finnley, standing on a desk to break the ice:
Now that we’re old friends, if you had to give your current payroll provider a score between 1 and 10 what would it be?
If you didn’t just yell “10!” at your monitor, here are two very simple, very good reasons why we should have a quick conversation about moving {!company}’s payroll to Gusto: Things move faster on Gusto. Running payroll takes anywhere between 36 seconds and 10 minutes. I promise to include another picture of Finnley in my next email. Looking forward to filling up your inbox with pics of this cute dog,
John
— John Doe Market Development | Gusto Book Me!
Gusto noun | (guhs-toh) great enjoyment, energy, and enthusiasm ex: John hikes the Blue Ridge Mountains #WithGusto
Day 3
**Subject** Re: Thoughts on Gusto?
**Body**
Hi {!first_name},
Any thoughts on that?
– John
P.S. Finnley brought in a friend to work today and I just had to share:
— John Doe Market Development | Gusto Book Me!
Gusto noun | (guhs-toh) great enjoyment, energy, and enthusiasm ex: John hikes the Blue Ridge Mountains #WithGusto